The Report

This report is primarily intended for underestimated founders looking to create or expand their mental wealth practice.

After founders, the people who can benefit from this report are investors, accelerator directors, and economic development professional seeking to add more value to the founders and their companies.

For this report and the survey, the term “founder” is defined as a creator and operator of a startup, small business, or lifestyle business. The survey directions included language that stated it was to be completed by underestimated founders—Black, Indigenous, women, people of color, and LGBTQ+—in the United Kingdom and United States.