What we do
We help Black, Indigenous, People of Color, Women, and LGBTQIA startup founders to create generational mental wealth, so that they can make a positive impact on their lives, businesses, teams, and communities.
Mental wealth is the collection of intentional thoughts, behaviors, and experiences—mental wealth deposits—someone uses to make a positive impact on their mental health. These deposits have a cumulative positive impact, especially during times when you’re challenged with mental illnesses and external events.
Mental wealth deposits include working with a therapist, spending time by large bodies of water to connect with nature, going on a vacation, or making time for friends and family.
Our research is focused on historically excluded startup founders (Black, Indigenous, People of Color, Women, and LGBTQIA).
Our Latest Work
This is our most recent publication based on our research with underestimated startup founders, makers, and creatives.
Founder Mental Wealth Report
Founders start businesses, create workplaces, impact our communities, and model behaviors for our peers and future generations. The state of our mental health impacts our decisions in all areas of the business from operations to hiring and firing to sales.
We expereince rejection, long hours, financial pressures, and mental weight that our decisions impact the lives of the people on our teams and their families.
As founders, we are the most important investment for our business.
This report is based on 179 responses from underestimated startup founders in the UK and the US.
Mental Wealth Deposits
These are the top Mental Wealth Deposits by number of responses.
Time w/ Friends
Netflix, Hulu, etc.
Who’s the Founder helping founders?
Founder & Principal
Founder Mental Wealth
Latchkey kid from Indianapolis. Anthony Ware and his two younger brothers were raised by his dad. First gig…cleaning toilets for his dad’s janitorial business.
Anthony jumped from the corporate ladder to launch startups. He ignored his scarcity mentality until it broke him in November 2010, he had to live in a car in New Orleans after his third startup failed. Two months later, thanks to mentors and yoga teacher training, Anthony was a phoenix.
Today, Anthony’s businesses help underestimated startup founders use their mental wealth and company culture to leapfrog business norms, and create new generational wealth.